Magic Breakfast is a London-based charity that provides nutritious breakfasts to children in schools that have 35% or more pupils eligible for free school meals.
In the schools that Magic Breakfast supports, children were arriving for lessons in the morning too hungry to participate or take anything in. A substantial and healthy breakfast helps with concentration,
Magic Breakfast already delivers 23,500 breakfasts every morning, but they have a long waiting list of schools who need their help. Vital Ingredient is helping Magic Breakfast achieve their goals because healthy eating is at the heart of what we do, and we know that a good start in the morning is integral to health and wellbeing, especially for children.
It takes 22p to provide breakfast to a child and you can help by:
· Making your breakfast our Magic Porridge, and 5p will be donated to Magic Breakfast
· We have new collection boxes in all stores where you can donate your change, or a little more if you can
Magic Breakfast’s founder, Carmel McConnell has recently been awarded an MBE for services to school food. Help her keep up the good work!